Rules and regulations SMS marketing

Version: March 2022

In many countries, regulations exist regarding Direct Marketing through channels such as SMS. In the Netherlands, compliance is required with the General Data Protection Regulation (GDPR) and the Telecommunications Act. This legislation includes provisions such as the ‘spam prohibition’. In addition to Dutch regulations, adherence to the guidelines of the Cellular Telecommunications Industry Association (CTIA) is also mandatory. These include, but are not limited to, the CTIA Short Code Monitoring Handbook (Version 1.7 or later) and the CTIA Messaging Principles and Best Practices (2019 version or later).

In addition to the services explicitly prohibited in our terms and conditions, which are not permitted on our platform in general, the following services are also prohibited in SMS marketing:

  • Credit improvement, debt collection, debt consolidation, or debt reduction;
  • Sweepstakes;
  • High-risk investment opportunities; or
  • Third-party recruitment or job-seeking services.

In certain countries, providers are authorized to impose fines of up to $10,000 per occurrence for violations of these laws, guidelines, and prohibitions on services.