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It’s good of you to read this document! This is MailBlue B.V.’s privacy and cookie statement.
MailBlue is a reseller partner of ActiveCampaign. You can get email marketing software from us. Our services are offered through our website mailblue.nl. This privacy and cookie statement applies to all products, services and activities of MailBlue. MailBlue is committed to protecting your personal data. We are therefore as transparent as possible. So, in this privacy statement, we are informing you how MailBlue uses and may process your personal data. This indicates our compliance with the obligations of the General Data Protection Regulation (GDPR) as well as the Dutch Telecommunications Act (future ePrivacy Regulation). MailBlue respects the privacy of all customers, data subjects and also website visitors. We ensure that the personal data we receive from you is treated confidentially and carefully and is properly secured so that it cannot easily fall into the wrong hands. However, there are times when we share data with others because they support us in our business operations. These include, for instance, accountants or hosting companies. This is allowed, provided that GDPR-related arrangements have been made between them and us. This privacy statement applies exclusively to MailBlue’s services and products. So please be aware that MailBlue is not responsible for the privacy practices of any other organisations mentioned on our website. The Dutch Data Protection Authority (Dutch DPA) is the national regulator (privacy watchdog) for protecting your personal data. For more information about the Dutch DPA, MailBlue refers you to the Dutch DPA’s website:
www.autoriteitpersoonsgegevens.nl
Data controller
MailBlue B.V.
Akkerstraat 227
4811 JL Breda
Chamber of Commerce number: 68740077
For questions about this policy or your data, you can contact us at info@mailblue.nl.
This privacy and cookie policy applies to mailblue.io and to all products, services and activities that MailBlue offers through this domain.
For our Dutch website mailblue.nl, a separate Dutch-language version of this policy applies (see the ‘Privacyverklaring (NL)’ tab in this document). Any consent you give for cookies applies only to the domain on which you gave it.
MailBlue processes the following personal data:
We do not process special and/or sensitive personal data.
You provide personal data to us via email, telephone, social media, the online contact form on our website, the Facebook Community, or when taking out a subscription/creating an account.
We also collect data automatically through visits to our website (including website tracking that can recognise the company behind a website visit), through telephony software during a call with our helpdesk or sales team, and when you book an appointment via our scheduling tool.
MailBlue only processes personal data where the law allows this, and only for the following purposes:
When you contact us via phone, email, social media or the online contact form on our website.
To answer questions submitted via the helpdesk, chat or telephony.
To make our website work better, make searching our website easier, improve our service and tailor it to the wishes of the website visitor, and to enable recognition of the companies behind website visits for lead follow-up.
To send you our newsletter or promotional emails if you have subscribed to these. Every newsletter offers the option to unsubscribe. We may also call you to verify whether our offer is of interest to you.
Such as our statutory bookkeeping obligation towards the Dutch Tax Authority.
To share customer reviews on social media and our website. We only do this if you have given us explicit prior consent.
To facilitate participation in webinars and follow up on related questions.
MailBlue has weighed its interest in processing your data against your privacy interest, and will never process more data than necessary to achieve the purposes listed above.
Various teams within MailBlue use AI tools such as OpenAI (ChatGPT) and Anthropic (Claude) to support their work, for example when drafting content, summarising conversations, or answering support questions. Personal data, such as contact details or the content of a question or conversation, may appear in this work.
These providers process the data on our behalf and may not use it for their own purposes. We do not make decisions about you based solely on automated processing by these AI tools that produce legal effects concerning you or similarly significantly affect you.
| Data | Retention period |
|---|---|
| Your MailBlue account after cancellation (backoffice) | You can still export data for 6 months after your subscription expires (on request you can reactivate your account for at least 1 month for this purpose); at the latest 12 months after the subscription expires, all personal data and existing copies are permanently deleted, unless a statutory retention obligation applies |
| Contacts in our own email marketing list without interaction | unsubscribed from lists after 1 year without interaction; the contact is deleted after 2 years without interaction |
| Customer and payment data (invoicing) | 7 years, due to our statutory bookkeeping obligation |
| Support tickets (helpdesk) | 2 years (non-customer), 5 years (active customer), 2 years after the end of the subscription (former customer) |
| Appointments via our scheduling tool | 3 months after the appointment |
| Job applications via the website form | 1 month |
| Other contact forms on the website | 6 months |
| Files/contact lists uploaded during onboarding | deleted once onboarding is complete |
| Participation in our academy/eLearning environment | 6 months after cancellation |
| Website statistics | 50 months |
MailBlue does not sell or rent out your data to third parties. Your data is only shared with third parties where necessary to achieve the purposes described in this policy.
We have data processing agreements in place with parties that process data on our behalf (sub-processors). They may only use the data according to our instructions, not for their own purposes, and must secure it properly.
Some of our sub-processors are located outside the EU/EEA, in particular in the United States. For any such transfer of personal data we ensure an appropriate safeguard: where the receiving party is certified under the EU-U.S. Data Privacy Framework (DPF), we base the transfer on that; where this is not (or no longer) the case, we base the transfer on the Standard Contractual Clauses (SCCs) approved by the European Commission.
The current list of all our sub-processors — including country of establishment, data location, and whether they (may) process personal data of your contacts — can be found in our sub-processor overview. This overview is kept up to date and is the binding source for which safeguard applies to which party.
You have the right to access, correct, or have deleted the personal data MailBlue processes about you.
You can also ask us to restrict the processing of your personal data if the data is incorrect, the processing is unnecessary, or the processing is unlawful.
You can also object to the processing of your personal data.
If you wish, we will send you your personal data (data portability) so you can transfer it to another party. You can also submit a request for this.
Finally, you can withdraw any consent you have given us to process your personal data.
To exercise any of the above rights, please send your request by email to info@mailblue.nl. We respond to requests within four weeks.
For all requests, MailBlue asks for identification so we can be sure the request was made by you. If you send a copy of your ID, please redact your photo, the number strip at the bottom of your passport, your passport number, and your Citizen Service Number (BSN), to protect your privacy.
Finally, you have the option to file a complaint about our data processing with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, autoriteitpersoonsgegevens.nl), or with the data protection authority in your own EU member state.
We do everything we can to protect your personal data and have therefore taken appropriate measures to prevent misuse, loss, and other forms of unlawful processing.
Encrypted transmission of personal data via our website (SSL), regular backups, the use of two-factor authentication, and the use of good security software are examples of these measures.
In addition, MailBlue has started an ISO 27001 certification process for its information security. A statement about this is available on request via info@mailblue.nl.
If you believe your data is not properly secured, or if you have indications that your data is being misused, please email info@mailblue.nl.
To make our website work as well as possible, we use cookies. A cookie is a small text file that is stored in the browser of your computer, smartphone or tablet the first time you visit our website.
When you first visit our website, we show a cookie banner with three choices:
We distinguish the following categories:
By placing functional cookies, MailBlue makes it easier for you to visit our website; your user preferences are remembered. No consent is required for placing functional cookies, as they have little to no impact on your privacy.
These cookies remember choices you make on our website (such as language or display settings), so you don’t have to make them again each time.
To gain insight into the number of visitors to our website and how visitors use our website, we place analytical cookies.
To show you relevant advertisements for our services, we use marketing cookies. This allows us to see which of our services you view on our website and show you advertisements tailored to that.
We use a cookie banner tool (consent management platform) to manage this consent, alongside privacy-friendly website analytics. The full, up-to-date list of cookies and trackers we use — including name, provider, retention period and category — can be requested via our cookie banner settings or via info@mailblue.nl.
To make it easier for you to contact us and share content via social media, our website contains social media buttons, including for Facebook, Instagram and LinkedIn. We recommend reading the privacy and cookie policies of these social media channels to understand how they handle privacy.
Our website contains links to external websites. These external websites may use cookies. We recommend reading the privacy policy of the website in question.
If you do not want MailBlue to use cookies, you can disable and delete cookies via your browser settings, or change your choice at any time via the cookie banner. Disabling and/or deleting cookies may mean our website no longer works optimally.
This privacy and cookie policy was last updated on 27 September 2026. If our practices change, we will amend this policy accordingly. The new version will always be published on our website.
Your consent applies to the following domain: mailblue.io.
