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  • European based - GDPR Proof
  • Over 11,000 active users
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Free 14-day trial

Automate your processes and grow your business with MailBlue

This refers to the maximum number of contacts and affects the subscription cost.
Save with an annual subscription or enjoy the flexibility of a monthly plan. The choice is yours.
Save up to 20% with an annual subscription

Starter

Email marketing

The ideal solution for entrepreneurs looking to start with email marketing and newsletters.

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+ CRM Essentials
--,-- per month
+ CRM Advanced
--,-- per month
+ Zapier via MailBlue
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+ Add extra users
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Per month, billed annually Per month, billed monthly
Get started with Starter Contact us Not available
The Starter plan is not available with more than 1 additional user. The Starter plan is not available in combination with the Sales CRM. The Starter plan is available for up to 10,000 contacts.
Key features
Drag & drop email designer
Email campaigns & newsletters
Automations up to 5 steps
Basic integrations
Email support & AI Chat
12.5% discount for 1 year 50% discount for 3 months

Plus

Marketing Automation

Reach your target audience across multiple channels with advanced automations.

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+ CRM Essentials
--,-- per month
+ CRM Advanced
--,-- per month
+ Zapier via MailBlue
--,-- per month
+ Add extra users
--,-- per month
Per month, billed annually Per month, billed monthly
Get started with Plus Contact us Not available
All in Starter
Advanced marketing automations
Unlimited steps per automation
Content generator
Landing pages
Priority email support & livechat

Professional

Omni-Channel

Reach your target audience across multiple channels with advanced automations.

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+ CRM Essentials
--,-- per month
+ CRM Advanced
--,-- per month
+ Zapier via MailBlue
--,-- per month
+ Add extra users
--,-- per month
Per month, billed annually Per month, billed monthly
Get started with Professional Contact us Not available
All in Plus
A/B testing automations
Dynamic / Conditional content
Predictive sending
Premium e-commerce integrations such as BigCommerce, Magento, and Shopify Plus

Enterprise

Enterprise Solutions

For organizations with complex needs, such as SSO, integrations, and advanced support.

--,--
--,--
+ CRM Essentials
--,-- per month
+ CRM Advanced
--,-- per month
+ Zapier via MailBlue
--,-- per month
+ Add extra users
--,-- per month
Per month, billed annually Per month, billed monthly
Get started with Enterprise Contact us Not available
All in Professional
Single Sign-On (SSO)
Uptime SLA
Custom Reporting
Premium CRM integrations for Salesforce, Microsoft Dynamics 365 and Zendesk
Personal Customer Success Manager
View the full comparison

Enhance your account with add-ons

Add-ons let you expand your account with additional features.

Add-on

Sales CRM

The combined power of automations and a CRM system.

Choose your Sales CRM Choose your Sales CRM
Add-on

Peace of mind, clarity, and insights with MailBlue’s Sales CRM

With the Sales CRM, you gather all your customer data in one place and effortlessly connect it to MailBlue’s powerful automations.

CRM Essentials

With the Sales CRM, you gather all your customer data in one place and effortlessly connect it to MailBlue’s powerful automations.

Pipeline, accounts & deal management
Organisation profiles
Lead scoring on deals
Task management
CRM Reports
from 39,00
Per month, billed annually
Add to subscription Added

CRM Advanced

MailBlue CRM takes many manual tasks off your and your colleagues' hands.

All in CRM Essentials
1:1 emails
Win Probability
Sentiment Analysis
from 68,00
Per month, billed annually
Add to subscription Added

Add-on

Zapier via MailBlue

Let MailBlue set up the desired Zapier integration for you.

Choose Zapier via MailBlue Added
Add-on

Integrate over 7,000 systems with MailBlue via Zapier!

Prefer not to deal with Zapier yourself? No problem! With MailBlue, we can build and manage the Zaps (integrations) for you, so you don’t have to worry about a thing.

Zapier via MailBlue

MailBlue CRM takes many manual tasks off your and your colleagues’ hands and automates your sales processes.

You're never locked into an annual subscription.
A better price than when purchasing directly from Zapier
More tasks per month
Data syncs every 5 minutes instead of every 15 minutes
from 20,00
Per month, billed annually
Add to subscription Added

Add-on

Extra users

Add additional users to your account and collaborate simultaneously on the same projects and campaigns.

Choose your additional users Choose your additional users
Add-on

Collaborate simultaneously on the same projects and campaigns with additional users.

Each user gets personal login credentials, allowing you to see exactly which actions are performed by each user.

Add extra users

Add additional users to your account and collaborate simultaneously on the same projects and campaigns.

Collaborate simultaneously on the same projects and campaigns.
Different levels of access rights
Share knowledge and insights about customers, leads, campaigns, and automations.
from 10,00
Per month, billed annually
1 extra gebruiker extra gebruikers
Choose your additional users {{ count }} added users Gebruikers wijzigen Remove extra users

Compare plans

Number of contacts
Price based on number of contacts
Starter
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Per month Per month
Get started Start Contact us Not available
Plus
12.5% discount for 1 year 50% discount for 3 months
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--,--
Per month Per month
Get started Start Contact us Not available
Professional
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--,--
Per month Per month
Get started Start Contact us Not available
Enterprise
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--,--
Per month Per month
Get started Start Contact us Not available

Key features

Contact sending limit The number of emails you can send per month.
10x contact limit
10x contact limit
12x contact limit
15x contact limitctlimiet
Users The number of user accounts included in your plan. Additional users are available as an add-on.
1 user
1 user
3 users
5 users
Multi-step marketing automation Automate emails and processes to create a personalized customer journey and send targeted email campaigns at the right moment.
Automation triggers & actions Triggers are conditions that starts automations. Actions are the building blocks that determine what happens next, like sending an email, adding a wait or editing a tag.
Up to 5 actions
Unlimited
Unlimited
Unlimited
150+ email templates Choose from over 150 pre-built templates for powerful emails or create custom templates for frequent use and convenience. e-mails of maak eigen templates voor veelvuldig gebruik en gemak.
850+ automation recipes Get up-and-running instantly with over 850+ pre-built automations that save time, add personalitzation and adapt to your customers' actions.
Sales CRM  add-on Boost our CRM with two add-ons: Pipelines and sales engagement.
Available as add-on
Available as add-on
Available as add-on
Support Take advantage of high-quality support.
Your data is safely stored within the EU or US
Personal Customer Success Manager Get the most out of MailBlue with dedicated (strategic) support and advice from your own account team.
From 30.000 contacts
From 15.000 contacts
Advanced onboarding, worth €499
From 15.000 contacts
From 7.500 contacts

Channels

Email campaigns & newsletters Plan, automate, and send your email campaigns and newsletters to your contacts, lists, or segments.
SMS Marketing Extend your campaigns with SMS marketing automation (€0,065 per SMS)
Forms Gather the most useful data about your contacts, from interests to demographics, with intuitive and customizable forms on your website.
Standard forms
Standard, pop-up en modal forms
Standard, pop-up en modal forms
Standard, pop-up en modal forms
Landing page builder Create effortlessly effective, sales-optimized landing pages without any coding skills. Use our simple drag-and-drop design tool to add your favorite elements to the page. Choose from over 50 templates or design your own unique one.
Landing page templates Short on time to create an effective landing page? Use over 50 ready-made templates from MailBlue.
Website notifications & personalization Site messages are lightweight notifications that appear on your website. Site messages will only be displayed to your contacts or a segment of your contacts. They will not be shown to anonymous users.
Transactional email  add-on Reliably send passwords reset emails, notifications, confirmations and more.
Lead ad integration with Google, Facebook and Linkedin Integrate your automations with popular ad platforms to manage contacts, share data, and sync your lead generation efforts.
Custom audiences in Google, Facebook and LinkedIn Integrate your automations with popular ad platforms to manage contacts, share data, and sync your lead generation efforts.
Standard integrations Connect more than 500 basic integrations with MailBlue to add relevant data from other channels to your contacts, making your email marketing even more effective. More advanced integrations are available with a higher-tier plan.
Advanced integrations Connect over 500 basic and advanced integrations to add valuable data from other channels to your contacts, enabling more effective use of (email) marketing. Excludes Salesforce, Microsoft Dynamics, and Zendesk.

Automations

Automation builder  AI Save time with the automation builder, your personal digital assistant that sends emails automatically at the right moment. Create smart and relevant email sequences based on your contact's behavior, such as welcome emails or reminders. Set up the process once and let the automation builder handle the rest!
Omnichannel marketing automation Go beyond email and run campaigns on every channel. Use SMS, social channels, web experiences and more to reach customers wherever they are.
Basic marketing automation Automate emails and processes to create a personalized customer journey and send targeted email campaigns at the right moment.
Advanced marketing automation Connect together multiple actions, waits and branches to create multi-step automations.
Ecommerce automation Send automatic emails or SMS messages to contacts based on their purchase behavior. Remind contacts of abandoned shopping carts. Take advantage of dozens of ready-made automation templates within MailBlue.
Triggers & actions Triggers are conditions that starts automations. Actions are the building blocks that determine what happens next, like sending an email, adding a wait or editing a tag.
Up to 5 actions
Unlimited
Unlimited
Unlimited
A/B testing automations Discover with A/B testing which subject line or content performs better in your emails to maximize the results of your automations.
Automation overview Gain insight into the overview of various automations and how they work together.
Activity feed Get an instant overview of all your contacts' recent activity.
850+ automation recipes Get up-and-running instantly with over 850+ pre-built automations that save time, add personalitzation and adapt to your customers' actions.

Campaigns

Contact sending limit The number of emails you can send per month.
10x contact limit
10x contact limit
12x contact limit
15x contact limit
Email campaigns & newsletters Plan, automate, and send your email campaigns and newsletters to your contacts, lists, or segments.
Scheduled, RSS-triggered, & date-based campaigns Make sure your emails go out at precisely the right time with flexible scheduling options.
Drag & drop email designer Design the most engaging campaigns without any technical skills by simply dragging and dropping elements exactly where you want them. Automatically optimized for mobile use.
WYSIWYG, rich-text, & HTML editors Customize your emails even further with advanced plain text and HTML options.
Email templates Choose from over 150 pre-built templates for powerful emails or create custom templates for frequent use and convenience.
A/B testing campaigns Test the best subject lines and click performance with A/B testing in your campaigns to discover what works best before sending it out.
Content manager The Content Manager is a central hub for storing, organizing and sharing files with all users on your MailBlue account.
Content Generator  AI Generate strong AI-powered content tailored to your preferences and tone of voice. With MailBlue, you can create text suggestions perfectly suited to your email campaigns and automations.
Dynamic / Conditional content Want to send the right message to the right person? Use emails with conditional content, allowing the dynamic content to adapt to the recipient's behavior or interests. This way, your contact only sees relevant information.
Gmail & Outlook integrations Connect your favorite email platforms to MailBlue.

CRM

Contact profiles Manage all your contact information in one central place for a clear and complete overview.
Custom fields
Lists Create and sort lists of similar contacts so you can send them more relevant marketing campaigns.
Up to 5 lists
Unlimited
Unlimited
Unlimited
Tags Tags are an easy way to assign information and customer preferences to each contact.
Premium CRM integrations for Salesforce, Microsoft Dynamics 365 and Zendesk Connect your MailBlue CRM and other sales tools to easily manage your audience and provide better support.
App for CRM and reports [IOS/Android] Stay connected to your campaigns, monitor engagement and manage contacts anytime, anywhere, directly from your smartphone.

Deals CRM

Add-on
Pipeline, accounts & deal management Manage the different pipelines, organizations, and deals within the MailBlue CRM. Personalize the environment for each company to align with the teams working on it.
Essentials
Essentials
Essentials
Sales Automations Create automated follow-ups linked to the CRM in MailBlue and integrate it with other software for a unified customer journey for sales teams and leads.
Essentials
Essentials
Essentials
Task management Create and manage tasks for deals in the CRM system through the clear task list
Essentials
Essentials
Essentials
CRM Reports Use reports to view results on deals.
Essentials
Essentials
Essentials
Organisation profiles Use accounts to group contacts connected to the same organization. This provides better visibility of contacts within the same organization and allows you to tailor follow-up actions accordingly.
Essentials
Essentials
Essentials
Lead scoring on deals Qualify the value of contacts using a point-based scoring system. The higher the score, the better the interaction with the contact. Based on the score, follow-up actions can be personalized within automations.
Essentials
Essentials
Essentials
1:1 emails Send automated 1-to-1 emails through a connection with your personal email address to maximize sales engagement.
Advanced
Advanced
Advanced
Win Probability  AI Automatically calculate the win probability of deals based on existing data from previously won and lost deals in the MailBlue CRM.
Advanced
Advanced
Advanced
Sentiment Analysis Sentiment analysis uses machine learning to determine if a piece of writing is positive, negative, or neutral. You can leverage sentiment analysis to quickly understand the impact of your interactions with customers, trigger automations if a sentiment changes, and segment your contacts.
Advanced
Advanced
Advanced

Segmentation & Personalization

Saved segments Once you've built a segment, you can save, edit and recall it at any time.
Custom fields Create unique data fiels that matter to your business. Use custom fields to refine your segments and better organize your contacts.
Custom Objects Store your customer data in an organized and smart way so you know exactly what’s important for your business.
Content Generator  AI Generate strong AI-powered content tailored to your preferences and tone of voice. With MailBlue, you can create text suggestions perfectly suited to your email campaigns and automations.
Conditional content Sending the right message to the right person? Go for an email with conditional content and let the dynamic content adapt to the recipient's behavior or interest: that way, your contact will only see information that is relevant to him or her.
Predictive sending  AI Want to send the right message to the right person? Use emails with conditional content, allowing the dynamic content to adapt to the recipient's behavior or interests. This way, your contact only sees relevant information.

Tracking & Reporting

Site & event tracking Analyze the click and browsing behavior of your contacts on your website with MailBlue’s site & event tracking. Discover which pages, elements or content generate the most engagement to create more personalized and relevant mailings afterward.
Link tracking Effortlessly keep track of who clicks your links - perfect for capturing the effectiveness of your email campaigns and CTAs.eit van je e-mailcampagnes en oproepen tot actie te meten.
Marketing attribution & reporting Want to measure which actions contributed to achieving specific goals for your contacts? This is possible with attribution reporting. Track which activities influenced the goal and optimize automations based on insights from the report.
Conversion tracking Assign conversion values to campaigns, automations and lead scoring based on activities. This helps you analyze which contacts represent higher conversion potential.
Goals Move a contact to another part of the automation when they perform a specific action or meet certain conditions.
Reports Analyze reports of sent campaigns and automations to gain deeper insights into the achieved results.
Contact reporting Get a holistic overview of your contact and tag trends and get comprehensive field breakdowns across your segments.
Campaign reporting Explore open/read trends, predictive content sending times and detailed info about your email client.
Automation reporting Get detailed insights about the performance of your automations.
Sales reporting Track the impact of your 1:1 outreach and see which personalizations have the biggest impact.
Marketing revenue reports Want to see the generated revenue? Use marketing revenue reports to review the results of your email campaigns and automations.
E-commerce reporting Get detailed insights about the performance of your online store.
Custom reporting Custom Reports lets you create reports that give you a complete view of marketing and sales to help discover trends, areas of opportunity, and grow your business with the specific data you need.
Available as add-on
Available as add-on

Platform

User(s) The number of individual user seats you get with your plan.
1 user
1 user
3 users
5 users
Permissions per user Set permissions per user and manage custom groups with specific rights for users within the account.
Single Sign-On (SSO) Simplify password management and improve security processes with single sign-on.
HIPAA support HIPAA support ensures secure handling of Protected Health Information (PHI) with compliance to strict privacy and security standards, including a Business Associate Agreement (BAA).
Uptime SLA
API & Webhooks Exchange data between different apps using our API integration, allowing systems to inform each other about updates via a webhook.

E-commerce

E-commerce integrations like Shopify & WooCommerce Integrate a direct webshop connection to automatically add orders to your contacts. Order and product information are synchronized automatically, giving you better insights into your customer’s interests. Use this data to send personalized, product-related follow-up messages to increase revenue per contact.
Basic e-commerce automations Basic E-commerce Automations include essential features such as abandoned cart reminders, product blocks, and customer and order data management. These automations help you re-engage customers, promote products, and personalize communications based on customer behavior and purchase history.
Premium e-commerce integrations such as BigCommerce, Magento, and Shopify Plus Integrate a direct webshop connection to automatically add orders to your contacts. Order and product information are synchronized automatically, giving you better insights into your customer’s interests. Use this data to send personalized, product-related follow-up messages to increase revenue per contact.
Advanced e-commerce Automations Automatically send emails or SMS messages to contacts based on their purchase behavior. Remind contacts about an abandoned shopping cart. Leverage dozens of ready-to-use automation templates within MailBlue.
Abandoned cart Automatically send reminders to customers who leave items in their shopping cart to recover lost sales.
Product catalog & blocks Display and customize product listings dynamically in your emails for personalized marketing.
Coupons
Recurring payments Manage and track subscription-based payments seamlessly.
Historical data sync Import past customer data to gain valuable insights and enhance personalization.
Ecommerce Reporting Get detailed insights about the performance of your online store.
View the full comparison

Integrate your favorite tools to enrich customer profiles

Integrate external tools to add valuable data to customer profiles, allowing you to use your (email) marketing even more effectively.

Learn more about integrations
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Extensive knowledge base

With our extensive knowledge base, we ensure that your questions about the software’s functionalities are addressed, allowing you to proceed smoothly!

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Outstanding support

Our Support Team is here to assist you as quickly as possible, whether you have a subscription or a trial account and always within 24 hours

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Personalized advice

Looking to enhance your email marketing? We’re here to help! Let’s brainstorm strategies or handle the execution together. Get in touch now!

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Discover which MailBlue features can elevate your email marketing. Schedule a free demo and get personal guidance from our experts!

Free Trial Account

  • 14-Day Free Trial
  • No payment details required.
  • No installation, no hassle.
Try now!

Migration Service

Currently using another email marketing provider? Let us help you smoothly transition to MailBlue with ease.

Contact us

FAQ

Yes, a trial account comes with no obligations or costs. You can request a trial account without providing payment details.

Send us a message through our ticket form to request an extension of your trial account if you haven’t had the chance to test MailBlue. Of course, you can also switch to a paid account.

MailBlue is the Dutch partner of ActiveCampaign, which means we collaborate with ActiveCampaign to provide you with the most pleasant experience possible. Specifically, this means you can ask us anything about ActiveCampaign and that when you create your account with MailBlue, the entire management environment will be in Dutch. Besides that, the system is exactly the same as that of ActiveCampaign. Additionally, you can enjoy support in Dutch!

Click here if you want to switch from ActiveCampaign to MailBlue.

When choosing your subscription, you have the option to choose between an annual or monthly version. With a monthly subscription, your subscription is renewed monthly, while an annual subscription has a renewal once a year.

Although this might seem simple at first glance, there are some important things to know:

  • When renewing your subscription, you pay in advance for a month or a year.
  • It is always possible to downgrade, regardless of your subscription type.
  • If you downgrade midway, you do not receive a refund. The new amount will be applied at your next renewal. So, if you want to switch easily and benefit from the downgrade sooner, a monthly subscription is more convenient.
  • You can always upgrade, regardless of which version you have (including annual subscriptions). The upgrade is implemented immediately.
  • With an upgrade, what you’ve already paid and how many remaining days or months you have in your subscription period are always taken into account. For example, if your annual subscription renews on 01-01 and you upgrade on 01-10, the amount you’ve paid on 01-01, plus the number of remaining months, is accounted for. In this case, you pay for the remaining 3 months, with the amount you’ve already paid being taken into account. At the next renewal on 01-01, you then pay the full price for that subscription type for the coming year.
  • Annual subscriptions are cheaper than monthly subscriptions as a reward for the longer commitment and reduced flexibility.
  • If you want to switch from a monthly to an annual version, you can arrange this yourself via the customer portal.
  • Conversely (from annual to monthly) is (almost) not possible. If you want to switch to a monthly subscription for certain reasons, such as financial, you can submit this request to the Support Team. Only when you are in the last month of your annual subscription is it possible for the support team to change your annual version to a monthly subscription. The next month, your subscription will then renew as a monthly version.
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Campaigns
Automations
CRM
Landing pages
Personalizaton & segmentation
Integrations

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